Peer-to-Peer Dining: A Motivation Study

This study examined tourist motivations to determine whether peer-to-peer dining is a new, pursuable tourism product. A two-stage analysis of semistructured interview data from 28 individuals yielded three push dimensions (i.e., seeking variety, gaining authentic experience, and enhancing social circle) six pull food items, atmosphere, relationship with the host, value, service quality, type food), which were linked by word-of-mouth publicity for dining. Several motivational differences identified between participation in sharing economy conventional have suggested that reflects novel product tourism. Interestingly, findings also tourists perceive local overseas services differently. research contributes existing literature on bears practical implications destination development branding.